Numerous ideas emerge every day. And, with these emerging ideas, communication is becoming hard to do. For this reason, more business is opting to make explainer videos to effectively communicate their ideas. One of the good ideas is to use ‘story telling approach’. Here’s why:
Story-telling helps viewers make sense out of your video, no matter how visually fascinating your animated explainer video is. If your video talks about your services or products in a disorderly manner, it probably won’t make sense to your viewers. This is because when someone watches your explainer videos, she or he is more involved in listening to video than seeing the motion graphics. In fact, people can bear a low quality visual video than noisy ones.
The background narration should be supported in order to clearly illustrate the message. When the background narration and supporting animation put your message through a nicely built relatable story then that explainer video make more sense to viewers.
Every story has a climactic moment that could be used judiciously. You must have heard or noticed some influential speakers. What they do is they speak in a way that makes their talks memorable to audience. Actually there is a pattern to do the same. You can adopt this pattern to make your explainer videos more memorable. Pattern is to emphasize a point which you think is noteworthy, instead of coming to that point directly without emphasizing. Keep building curiosity until you reach a climactic moment. And when you get to reach the climactic point, you’ll see your listeners are totally captivated. This is how you can create an impact to your message that you want to deliver. To make your explainer video impactful, you can start it by building a story around typical problems. Pull it to climactic point. And then present what you have to offer as a benefiting solution to target audience.
A story builds and consolidates your message in a sequential manner. A story is nothing but a series of sequential events that occur one after another. Each event is based on the previous event. This interlinking of events consolidates the message in our memories and that too in an orderly manner. It is a noted fact that our brains are hard-wired for narratives. Therefore, if you want your message to sink into minds of viewers – storytelling is one approach that won’t disappoint you.
— Mike Agency (@TheMikeAgency) 31 de marzo de 2018